AgTech Ireland has announced the appointment of Lloyd Pearson, CEO of Pearson Milking Technology, as its new chair. He succeeds Padraig Hennessy, CEO of TERRA NutriTECH, who served as the founding chair since the organization’s inception in 2021.
Table of Contents
ToggleBackground of Lloyd Pearson
Lloyd Pearson leads Pearson Milking Technology, a third-generation family-run business founded in 1948. With over 75 years of experience, the company specializes in developing and manufacturing milking equipment, aiming to enhance dairy farming efficiency and productivity. Under Pearson’s leadership, the company has continued to innovate in the agtech sector, contributing significantly to advancements in dairy technology.
Transition in Leadership
Pearson’s appointment marks a significant leadership transition for AgTech Ireland. Padraig Hennessy, the outgoing chair, played a pivotal role in establishing the organization as a central figure in promoting agricultural technology across Ireland. Pearson’s succession is expected to build upon this foundation, leveraging his extensive experience in the agtech industry to further the organization’s mission of fostering innovation and technological adoption in agriculture.
This leadership change comes at a time when AgTech Ireland is actively engaging in initiatives such as the launch of its 2024 general election manifesto, aiming to highlight the role of technological innovations in addressing agricultural challenges and enhancing sustainability. The organization also recently elected new directors, Catherine Heffernan of MSD Animal Health Ireland and Conan Condon of Alltech, signaling a continued commitment to diverse leadership and industry collaboration.
Pearson’s vision for AgTech Ireland includes strengthening its position as a key advocate for technology adoption in agriculture, enhancing collaboration among stakeholders, and promoting sustainable farming practices through innovative solutions. His leadership is anticipated to guide the organization toward achieving these objectives, contributing to the advancement of Ireland’s agricultural sector.
AgTech Ireland’s Vision and Goals
AgTech Ireland, established in 2021, serves as a unified voice for the country’s agricultural technology sector. Its primary objectives include:
- Promoting Technology Adoption: Demonstrating the benefits of integrating advanced technologies into farming practices to enhance efficiency and productivity.
- Supporting the AgTech Community: Strengthening Ireland’s agtech ecosystem by fostering collaboration among startups, established companies, and research institutions.
- Advocating for Sustainability: Highlighting the role of agricultural technologies in achieving environmental sustainability and addressing challenges such as climate change.
- Serving as a Central Contact Point: Acting as a liaison for government bodies, media, foreign trade missions, and research entities to streamline communication and collaboration within the industry.
Through these efforts, AgTech Ireland aims to position the nation as a leader in agricultural innovation, ensuring that technological advancements contribute positively to the economic, social, and environmental aspects of farming.

Key Developments in AgTech Ireland
Under the leadership of its founding chair, Padraig Hennessy, AgTech Ireland has achieved several milestones:
- Launch of the 2024 General Election Manifesto: This “living document” aims to inform public representatives about the potential of Irish technological innovations in addressing agricultural challenges and enhancing sustainability.
- Election of New Directors: At the recent annual general meeting, Catherine Heffernan of MSD Animal Health Ireland and Conan Condon of Alltech were elected as directors, bringing diverse expertise to the organization’s leadership.
- International Collaborations: AgTech Ireland has signed a Memorandum of Understanding with AgriTech New Zealand to develop shared insights and opportunities for innovative improvements in food production.
These initiatives reflect AgTech Ireland’s commitment to fostering innovation, collaboration, and sustainable practices within the agricultural sector.
Importance of AgTech in Sustainability
Agricultural technology plays a pivotal role in promoting sustainability by:
- Enhancing Resource Efficiency: Technologies such as precision agriculture enable farmers to optimize the use of inputs like water, fertilizers, and pesticides, reducing waste and environmental impact.
- Reducing Greenhouse Gas Emissions: Innovations in machinery and farming practices contribute to lower emissions, aligning with global climate goals.
- Improving Biodiversity: Sustainable farming technologies support biodiversity by promoting practices that are less disruptive to ecosystems.
AgTech Ireland actively promotes these sustainable practices, recognizing that technological innovation is essential for the agricultural sector to meet environmental challenges and ensure long-term viability.
By integrating advanced technologies, the agricultural sector can achieve a balance between productivity and environmental stewardship, contributing to a more sustainable future.
Lloyd Pearson’s Vision for the Future
As the newly appointed chair of AgTech Ireland, Lloyd Pearson brings a forward-thinking approach to the organization’s mission of advancing agricultural technology. Building on his extensive experience as CEO of Pearson Milking Technology—a company renowned for its innovative solutions like the award-winning ‘Bullseye’ automated body condition scoring system—Pearson aims to:
- Enhance Collaboration: Foster stronger partnerships among agtech companies, research institutions, and policymakers to drive collective innovation.
- Promote Sustainable Practices: Advocate for the integration of technologies that support environmental sustainability and address climate challenges.
- Support Farmer Adoption: Work towards increasing the adoption of agtech solutions at the farm level, ensuring that technological advancements are accessible and beneficial to farmers.
Pearson’s leadership is expected to guide AgTech Ireland in reinforcing its role as a central hub for agricultural innovation, both nationally and internationally.
Industry Reactions and Expectations
The appointment of Lloyd Pearson has been met with optimism within the agtech community. A spokesperson for AgTech Ireland noted that Pearson’s new position “brings a wealth of experience and a dynamic vision” to the organization.
Industry stakeholders anticipate that under Pearson’s leadership, AgTech Ireland will continue to champion technological advancements that enhance farm productivity and sustainability. The recent election of new directors, Catherine Heffernan of MSD Animal Health Ireland and Conan Condon of Alltech, further signifies the organization’s commitment to diverse expertise and collaborative growth.
Conclusion
Lloyd Pearson’s succession as chair of AgTech Ireland marks a pivotal moment for the organization and the broader agricultural technology sector. His extensive experience and innovative vision are poised to drive AgTech Ireland’s mission of promoting technology adoption and sustainability in agriculture. With a focus on collaboration, environmental stewardship, and farmer engagement, Pearson’s leadership is set to navigate AgTech Ireland toward a future of enhanced agricultural innovation and global competitiveness.